8月7日晚，一年前已与奇柯集团建立全面合作关系的翁布里亚爵士音乐节迎来了盛夏欢歌，“Umbria Jazz in August”的开幕再度给佩鲁贾这座意大利的城中之城带来热潮。意中基金会董事、奇柯集团执行董事屠红艺会见了包括大区主席Donatella Tesei（多娜黛拉·黛西）在内的三位省级领导。
8月8日，双边会议在著名的十一月四日广场La Rosetta（罗塞塔）酒店举行。尽管意大利全境休假，但翁布里亚大区政府还是委派了总体战略规划处处长Carlo Cipiciani参加会议。
翁布里亚爵士基金会主席Gianluca Laurenzi、翁布里亚爵士基金会副主席Francesca Ceccacci也纷纷指出，音乐代表着国际语言，是促进文化交流与国际友谊的重要桥梁。
翁布里亚旅馆协会会长、La Rosetta酒店总经理Simone Fittuccia结合实践给予了很多丰富的佐证讲解。奇柯集团派出了国际商务团队，Zane Mellupe、Valentina Pignotti、 Aurora Qiu and Abby Li 等奇柯精英尽出，与翁布里亚政府与企业进行了多层面的沟通。
Chic Group joins China-Italy bilateral relations
Deepening Economic and Cultural Cooperation between Umbria and Shanxi
Following Emelia Romagna, Campania, Tuscany..., the Italian Chic Group led by Helen Tu and Yang Du set foot in Umbry during a bilateral friendship tour between China and Italy Asia Region.
On the evening of August 7, the Umbria Jazz Festival, which established a comprehensive cooperative relationship with Chic Group a year ago, ushered in a midsummer song. The opening of "Umbria Jazz in August" once again brought enthusiasm to Perugia, the Italian city within a city. Helen Tu, director of the Italy-China Foundation and executive director of Chic Group, met with three provincial leaders including Donatella Tesei, the chairman of the region.
The Umbria Jazz Festival is one of the most important jazz festivals in the world and has been held annually since 1973, usually in July, in Perugia and surrounding cities of the region of Umbria, Italy. Although COVID-19 is effectively under control, and especially in Umbria COVID-19 has been less severe, but Perugia still restricted the event to a relatively limited audience. However, because the guardrail only symbolically blocked the seats, there was still a huge crowd outside the venue. Obviously, after decades of nurturing, jazz music is deeply rooted in this corner of the world.
On August 8, a bilateral meeting was held at the famous November 4th Plaza La Rosetta Hotel. Despite of his vacation throughout Italy, the Umbria Regional Government appointed Carlo Cipiciani, Head of the General Strategic Planning Service, to attend the meeting.
Giampiero Rasimelli, general manager of the Umbria Jazz Foundation, first delivered an enthusiastic speech, believing that Chic Group has stormed both the Umbria and Chinese markets, so that Umbria jazz can be shared more widely in the future.
Gianluca Laurenzi, chairman of the Umbria Jazz Foundation, and Francesca Ceccacci, vice chairman of the Umbria Jazz Foundation, also pointed out that music represents an international language and is an important bridge to promote cultural exchanges and international friendship.
Helen Tu talked about Chic Group's important practice in enhancing the China-Italy friendship by promoting multiple cooperation projects between China and Italy, and gave feedback on the Chinese jazz market to the Italian side.
Simone Fittuccia, president of the Umbria Hotel Association and general manager of La Rosetta Hotel, gave a lot of evidence and explanations combined with practice. Chic Group sent an international business team, including Zane Mellupe, Valentina Pignotti, Aurora Qiu, Abby Li and other Chic elites, and conducted multi-level communication with the Umbrian government and enterprises.
The heated discussion extended the meeting time by two full hours. The dialogue between Carlo Cipiciani and Yang Du continued to the end and there still would have been room for further debate. The two sides discussed the history of exchanges between Umbria and Shaanxi Province and related details. The in-depth cooperation within the areas textile and apparel, medicine, tourism, education, agriculture and other topics has also been extensive. In particular, the two provinces have large-scale cashmere industry layouts, and the content of industrial cooperation has also aroused enthusiasm. The two sides also made an appointment to advance the agreements between the two provincial governments at the end of next month.
Subsequently, inter-industry negotiations continued after the meeting.
The Umbria Regional Government praised the work of Chic Group, which is trying to promote the set-up of substantial cooperation between the two governments and to contribute to the China-Italy relationship.
In fact, Chic Group of Italy has promoted the sister-city economies of many other provinces and cities. The deepening of sister-city relations between Umbria and Shaanxi Province is just one group.